Kellogg's
publicUSAK
$14B annual revenue
Brands Owned
15
Acquisition Spend
$0.2B
FDA Recalls
49
Fines & Settlements
$8M
Lobbying Spend
$20M
Brand Portfolio15 brands
Kellogg's
1230 scans
Pringles
399 scans
Kashi
Acquired 2000
351 scans
Cheez-It
219 scans
Naked
176 scans
bear naked
Acquired 2007
116 scans
Keebler
110 scans
Kashi GO
79 scans
Bear
72 scans
Special K
68 scans
Morning Star Farms
58 scans
Eggo
55 scans
Pop-Tarts
53 scans
Kellogg
51 scans
Morningstar Farms
Acquired 1999
FTC / FDA Violations8
2021EU regulatory actionEU RASFF notification - Unauthorised additive - BHT not approved for breakfast cereals in EU in Netherlands
EU RASFF information notification: Kellogg's Froot Loops contains BHT (butylated hydroxytoluene) as preservative. BHT is not approved in EU cereals under Regulation (EC) 1333/2008 though approved for use in fats/oils. FDA considers BHT 'generally recognized as safe' in US. Product versions differ be
2017USDA recallRecall Issued
: Maxi Canada, Inc. Recalls Breaded Chicken Products Due to Misbranding and Undeclared Allergens — Reason: Misbranding, Unreported Allergens — Pounds recalled: 43,313 pounds — Class: Class I — Recall #077-2017
2014FDA warning letterWarning Letter Issued
Warning letter to Kellogg Company: false and misleading health claims on Frosted Mini-Wheats; FTC and FDA joint action for unsubstantiated cognitive improvement claims
2013FTC actionregulatory_action
FTC and state AGs challenge Kelloggs Smart Choices program that placed checkmarks on heavily sugared cereals including Froot Loops.
2012FTC actionsettled$5.0M
FTC complaint after Kashi found using GMO soy in products labeled nothing artificial. Kelloggs simultaneously funding campaign against California GMO labeling law.
2010FDA warning letterWarning Letter Issued
Warning letter to Kellogg Company: misleading disease claims on Rice Krispies cereal; claim that cereal supports immunity violates 21 CFR 101.14
2010FTC actionConsent Order - prohibited from making unsubstantiated health claims on cereals
FTC action against Kellogg for deceptive advertising: claimed Rice Krispies cereal supports children's immunity with 25% DV antioxidants; unsubstantiated immunity claims violated FTC Act Section 5; required to stop advertising claims that cereal improves health or immunity
2009FTC actionConsent Order - $2.5M settlement; required corrective advertising$2.5M
FTC action against Kellogg for deceptive advertising: claimed Frosted Mini-Wheats cereal improved children's attentiveness by 20%; clinical study did not support claims; children's cognitive improvement claims were misleading
Lobbying Record$20M documented
2024$3M
Nutrition labeling, GMO, SNAP benefits, school lunch policy, FDA
2023$3M
Nutrition labeling, GMO standards, SNAP, school nutrition, PFAS, FDA
2022$2M
GMO labeling, nutrition standards, school nutrition, SNAP
2021$2M
GMO labeling, nutrition labeling, school lunch standards
2020$2M
GMO labeling, nutrition standards, trade
2018$3M
GMO labeling, nutrition labeling, SNAP, school nutrition, FDA oversight
2017$2M
GMO labeling, nutrition standards, SNAP, school lunch, FDA food policy
2016$2M
GMO labeling, nutrition labeling, school nutrition, SNAP, cereal standards
2015$2M
GMO labeling, nutrition standards, SNAP/food stamps, school nutrition, FDA
2012$1M
Prop 37 opposition — California GMO labeling ballot initiative
FDA Recalls49 total
2018
[Class I] Kellogg Company: Kellogg's Honey Smacks, 15.3 oz. and 23 oz. — Kellogg North America initiated a voluntary recall of Kellogg s Honey Smacks, 15.3 oz. and 23 oz., due to potential contamination with Salmonella. (Recall #F-1650-2018)
2018
[Class II] CHICAGO BAR COMPANY LLC RXBAR: RXBAR: Apple Cinnamon,1.83oz bars, single bar, 12-count carton, — Chicago Bar Company LLC d/b/a RXBAR is voluntary recalling certain varieties of bars due to undeclared allergen peanut. (Recall #F-0880-2019)
2018
[Class II] CHICAGO BAR COMPANY LLC RXBAR: RXBAR: 12-Bar Variety Pack (Chocolate Sea Salt, Peanut Butter Chocolate), and 16-Bar Variety Pack (Chocolate Sea Salt, Peanut Butter Chocolate), 1.83 oz. per bar — Chicago Bar Company LLC d/b/a RXBAR is volun
2018
[Class II] CHICAGO BAR COMPANY LLC RXBAR: RXBAR: Maple Sea Salt, 1.83 oz bars, single bar, 2-count carton, 4-count carton — Chicago Bar Company LLC d/b/a RXBAR is voluntary recalling certain varieties of bars due to undeclared allergen peanut. (Recal
2018
[Class II] CHICAGO BAR COMPANY LLC RXBAR: RXBAR: KIDS Apple Cinnamon Raisin, 1.16oz bars, single bar, 16-count carton, 5-count carton — Chicago Bar Company LLC d/b/a RXBAR is voluntary recalling certain varieties of bars due to undeclared allergen pe
2018
[Class II] CHICAGO BAR COMPANY LLC RXBAR: RXBAR: Pumpkin Spice, single bar, 12-count carton, 4-count carton, 1.83 oz bars — Chicago Bar Company LLC d/b/a RXBAR is voluntary recalling certain varieties of bars due to undeclared allergen peanut. (Reca
2018
[Class II] CHICAGO BAR COMPANY LLC RXBAR: RXBAR: Mint Chocolate, 1.83 oz. bars, single bar, 12-count carton, 4-count carton — Chicago Bar Company LLC d/b/a RXBAR is voluntary recalling certain varieties of bars due to undeclared allergen peanut. (Rec
2018
[Class II] CHICAGO BAR COMPANY LLC RXBAR: RXBAR: Mixed Berry, single bar, 12-count carton, UPC 57777 00470, 4-count carton — Chicago Bar Company LLC d/b/a RXBAR is voluntary recalling certain varieties of bars due to undeclared allergen peanut. (Reca
2018
[Class II] CHICAGO BAR COMPANY LLC RXBAR: RXBAR: 10-Bar Variety Pack (Blueberry, Chocolate Sea Salt, Coconut Chocolate, Peanut Butter Chocolate), 1.83 oz. per bar — Chicago Bar Company LLC d/b/a RXBAR is voluntary recalling certain varieties of bars
2018
[Class II] CHICAGO BAR COMPANY LLC RXBAR: RXBAR: Chocolate Chip, 1.83oz bars, single bar,, 12-count carton, , 5-count carton,, 4-count carton — Chicago Bar Company LLC d/b/a RXBAR is voluntary recalling certain varieties of bars due to undeclared al
39 more recalls not shown