Activia

CONFLICTED
· 147 scans
Activia is owned by Danone.
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PARENT COMPANY
Danone
PUBLIC CONGLOMERATE
PARENT VIOLATIONS · $42.0M IN FINES
FDA warning letter — Warning letter to Danone North America: manufacturing CGMP violations at Springfield, MO yogurt facility; inadequate equipment cleaning procedures (2021)
EU regulatory action — EU RASFF notification: Chlorpyrifos pesticide residue detected in Activia yogurt ingredients above EU limits. EU banned chlorpyrifos in January 2020 (Regulation (EU) 2020/17); EPA began stricter restrictions in US but chlorpyrifos still found in supply chains. Danone markets Activia for digestive health. (2021)
FTC action — FTC settles with Dannon over misleading Activia probiotic health claims. Claims that products relieve irregularity and prevent colds not substantiated. Largest FTC food advertising settlement at the time. · $21.0M (2010)
FDA warning letter — Warning letter to The Dannon Company (Danone): unsubstantiated probiotic health claims on Activia yogurt and DanActive dairy drinks; misleading immunity and digestive benefit claims (2010)
FTC action — FTC action against Dannon (Danone) for deceptive advertising: claimed Activia yogurt relieves irregularity and that DanActive dairy drink prevents colds and flu; claims not supported by competent evidence; required to stop making unsubstantiated probiotic health claims · $21.0M (2010)
71 FDA Recall(s) on record
PARENT LOBBYING
$6.0M lobbied since 2018
Nutrition labelingorganic standardsPFAS regulationGMOFDAPFAS
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BRAND TIMELINE
2025-07-31
NEWS
Wellness Starts from Within: Activia Gut Glow-Up Campaign Marks New, Modern Chapter with Launch of Activia Proactive Yogurt and Product Refresh - PR Newswire
2022-07-03
NEWS
How Activia went from stodgy digestive aid to trendy wellness brand - CNN
2021-10-07
NEWS
Jamie Lee Curtis reveals why she spent years doing those Activia commercials - TODAY.com
2012-09-25
VIOLATION
Dannon Activia Yogurt Class Action Lawsuit - Class Action Lawsuits
2010-12-14
NEWS
Activia yogurt ads mostly health hype, say attorneys general - Washington State | Office of the Attorney General (.gov)
2010-02-23
NEWS
Dannon agrees to pay up to $45 million in damages for false advertising of its Activia and DanActive yogurt products - Cleveland.com
OTHER BRANDS OWNED BY DANONE
DanoneSilkOikosLand O LakesHorizon OrganicDannonSo Delicious Dairy FreeInternational Delight
PRODUCT ADDITIVES (86 PRODUCTS TRACKED)
ACTIVIA STRAWBERRY BANANA PROBIOTIC DRINK
Potassium SorbateXanthan GumModified StarchNatural Flavor
Greek Nonfat Yogurt
AnnattoModified StarchNatural Flavor
Probiotic Daily Yogurt Drink
SteviaGuar GumNatural Flavor
Probiotic Dailies Low Fat Yogurt Drink
SteviaGuar GumNatural Flavor
Pre-and probiotics mixed vary yogurt
SteviaGuar GumNatural Flavor