Founder-Led Brands
6 brands still operated by their founders. The people who built these brands still have skin in the game.
Elizabeth Stein started Purely Elizabeth in 2009 making granola in her New York City apartment. A nutritionist by training, she wanted to create ancient grain granola using whole f...
Pete Maldonado and Rashid Ali founded Chomps in 2012 because every meat snack on the market was loaded with fillers, nitrates, and sugar. They bootstrapped to $100M+ in revenue wit...
Amelia Kirchoff started making macrobiotic bars in her Wisconsin farmhouse in 2003 after a cancer diagnosis led her to adopt a plant-based diet. Her daughter Janna built it into a ...
Founded by Robb Wolf (former research biochemist, two-time NYT bestselling author of The Paleo Solution and Wired to Eat) and business partner Tyler Cartwright. Developed to addres...
Seth Tibbott founded Turtle Island Foods (Tofurky parent) in 1980 in his Oregon farmhouse making tempeh. Tofurky became America's most recognized plant-based holiday roast.