Naked Juice

DOCUMENTED DECEPTION
Naked Juice settled an FTC class action for $9 million after being exposed for labeling products ALL NATURAL while containing synthetic ingredients including calcium pantothenate — a synthetic form of Vitamin B5 made from chemicals. Owned by PepsiCo.
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PARENT COMPANY
PepsiCo
Acquired 2006 for $75.0M
PUBLIC CONGLOMERATE
HEALTH CLAIM RECORD
FTC $9M class action settlement: products labeled ALL NATURAL while containing synthetic ingredients including calcium pantothenate (synthetic Vitamin B5).
FTC · SETTLED · $9.0M fine · 2013
Same settlement as Naked Juice.
FTC · SETTLED · $9.0M fine · 2013
PARENT VIOLATIONS · $9.0M IN FINES
EU regulatory action — EU RASFF information notification: Acrylamide levels in Lay's potato chips exceed EU benchmark levels under Regulation (EU) 2017/2158. EU has mandatory acrylamide reduction targets for fried starchy foods; US has no comparable regulation. PepsiCo markets Lay's as a snack option without acrylamide warnings in US. (2020)
lawsuit — Second class action against Naked Juice alleging protein content claims on packaging overstated actual protein content. (2018)
FTC action — PepsiCo settles class action over Naked Juice all natural and non-GMO claims. Products contained synthetic ingredients including fibersol-2 and inulin. · $9.0M (2016)
FDA warning letter — Warning letter to Frito-Lay (PepsiCo): undeclared milk allergen in Lay's potato chips; manufacturing cross-contamination; mislabeling under 21 CFR 101.100 (2012)
FTC action — FTC action against PepsiCo/Tropicana for deceptive advertising: claimed Tropicana orange juice products reduce blood pressure and have specific cardiovascular benefits; health claims exceeded scientific substantiation; misleading nutritional benefit claims on juice labels (2012)
133 FDA Recall(s) on record
PARENT LOBBYING
$28.1M lobbied since 2020
Sugar taxesbeverage labelingPFASnutrition standardsschool nutritionnutrition labeling
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BRAND TIMELINE
2016-07-01
VIOLATION
Class action lawsuit: synthetic ingredients in 'all natural' products
2013-08-01
LEGAL
$9M FTC settlement over 'all natural' and 'non-GMO' claims
2006-01-01
ACQUISITION
PepsiCo acquires Naked Juice
OTHER BRANDS OWNED BY PEPSICO
AQUAFINApepsiQuakerLay'sSieteGatoradeDoritosTostitos
PRODUCT ADDITIVES (9 PRODUCTS TRACKED)
Veggies Sea Greens With Other Natural Flavors
Natural Flavor
Chia & Juice Smoothie
Natural Flavor
Juice smoothie
Natural Flavor
Power-C Machine Juice Smoothie
Natural Flavor
Naked, protein juice smoothie, mango
soy lecithin