Siete Family Foods

WATCH LIST

Acquired by PepsiCo (October 2024, $1.2B) — Garza family retained roles but formula changes historically follow PepsiCo acquisition of clean brands. Monitor for canola oil substitution and certification changes.

Formula changes typically occur within 12–24 months of acquisition. Monitor for ingredient drift.

ORIGIN STORY

Founded in 2014 by Veronica Garza after being diagnosed with multiple autoimmune conditions at 22. Her family's Mexican-American heritage and her grandmother's home cooking inspired a line of grain-free, clean-ingredient Mexican-American foods that let her eat the flavors she loved without the inflammation triggers.

PARENT COMPANY

INGREDIENT TRANSPARENCY

FULL INGREDIENT DISCLOSURE

All ingredients, sources, and quantities disclosed. Simple clean ingredients. Grain-free. Paleo certified. PepsiCo acquisition Oct 2024 — no changes yet.

CERTIFICATIONS

⚠ Certification status reduced or dropped post-acquisition.

PARENT VIOLATIONS · $9.0M IN FINES

EU regulatory action — EU RASFF information notification: Acrylamide levels in Lay's potato chips exceed EU benchmark levels under Regulation (EU) 2017/2158. EU has mandatory acrylamide reduction targets for fried starchy foods; US has no comparable regulation. PepsiCo markets Lay's as a snack option without acrylamide warnings in US. (2020)

lawsuit — Second class action against Naked Juice alleging protein content claims on packaging overstated actual protein content. (2018)

FTC action — PepsiCo settles class action over Naked Juice all natural and non-GMO claims. Products contained synthetic ingredients including fibersol-2 and inulin. · $9.0M (2016)

FDA warning letter — Warning letter to Frito-Lay (PepsiCo): undeclared milk allergen in Lay's potato chips; manufacturing cross-contamination; mislabeling under 21 CFR 101.100 (2012)

FTC action — FTC action against PepsiCo/Tropicana for deceptive advertising: claimed Tropicana orange juice products reduce blood pressure and have specific cardiovascular benefits; health claims exceeded scientific substantiation; misleading nutritional benefit claims on juice labels (2012)

133 FDA Recall(s) on record

PARENT LOBBYING

$28.1M lobbied since 2020

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