BEVERAGE · Est. 2012 · 87 scans
Unilever acquired Liquid I.V. in 2020 — the "hydration multiplier" brand now funds a multinational consumer goods corporation
PARENT VIOLATIONS · $20.0M IN FINES
EU regulatory action — EU Competition Authority (ACM Netherlands) fine against Unilever for greenwashing: 'natural' and 'sustainable' claims on Dove and Sunsilk products misleading under EU Green Claims Directive; Unilever required to substantiate all environmental and natural ingredient claims across EU market · $5.0M (2023)
lawsuit — Class action lawsuit against Unilever: false 'natural' claims on St. Ives face scrubs containing synthetic fragrance, silicone, and preservatives; $6.5M settlement; Unilever agreed to revise natural labeling across personal care portfolio · $6.5M (2022)
EU regulatory action — EU RASFF notification: PFAS contamination in refined palm oil ingredient used in Hellmann's Real Mayonnaise. PFAS detected above EU thresholds from contaminated palm oil supply chain. Unilever has sustainability commitments but product failed EU chemical safety standards. (2021)
EU regulatory action — EU RASFF notification: Unilever Ben & Jerry's ice cream — undisclosed PFAS contamination in packaging materials above EU limits; PFAS migration from food contact materials; Netherlands notified; EU stricter PFAS food contact standards than US FDA (2021)
lawsuit — Federal lawsuit against Unilever: Seventh Generation 'plant-based' cleaning products contain synthetic preservatives and processing aids; misleading environmental and ingredient claims; $2.1M settlement; required reformulation or label corrections · $2.1M (2021)
23 FDA Recall(s) on record
PARENT LOBBYING
$13.2M lobbied since 2021
food labelingimport regulationsplastic packagingNutrition labelingsustainability standardstrade
PRODUCT ADDITIVES (74 PRODUCTS TRACKED)
Hydration Multiplier Electrolyte Drink Mix
SteviaMonk FruitNatural Flavor
Electrolyte Drink Mix
SteviaMonk FruitNatural Flavor
Hydration Multiplier Electrolyte Drink Mix
SteviaNatural Flavor
Electrolyte Drink Mix Raspberry Melon
SteviaNatural Flavor
HYDRATION MULTIPLIER ELECTROLYTE DRINK MIX
SteviaNatural Flavor